2011-12-26
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Explanation
This single-panel comic proposes the idea of a food brand specifically marketed toward depressed people. It shows a sad-looking man next to a store shelf displaying a product labeled "Barbecue Chips and Some Chocolate Bars" with the tagline "Just... fuck it."
The humor lies in the blunt honesty of the packaging, which captures the apathetic, comfort-eating mindset of someone going through depression. Rather than the cheerful branding and health claims typical of food products, this brand cuts straight to the resigned, joyless reality of grabbing whatever junk food is available when you just don't care anymore. The comedy comes from imagining this level of emotional candor applied to consumer packaging.