2013-04-13
Explanation
This comic depicts a corporate meeting around a conference table, apparently at a frozen pizza company. One person announces that their focus groups have finally settled on the slogan "Have a Party at Home!" for the box front. A woman at the table responds, "That wouldnt get me to buy the product," while a man says, "I dont see how thats relevant." The caption at the bottom reads: "Trade Secret: The only purpose of slogans on frozen pizza is to make bachelors sad."
The joke plays on the disconnect between frozen pizza marketing and its actual consumer base. Frozen pizza slogans often evoke social gatherings, parties, and sharing food with friends and family. However, the stereotypical frozen pizza consumer is someone eating alone, likely a bachelor. The slogan "Have a Party at Home!" is painfully ironic when you are eating a frozen pizza by yourself on a weeknight. The womans objection that the slogan would not motivate her to buy implies she recognizes how depressing it would feel, while the mans dismissal that her reaction is irrelevant suggests the company knows its slogans are not actually about selling the product but rather about making lonely people feel worse.
The votey panel shows a frozen pizza box with the slogan "Everyone dies like you live: alone," taking the concept to its darkly comic extreme.