Burn
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Explanation
This comic is a beach scene where two couples are sunbathing. One couple complains that their backs are sunburned, with the woman saying "Mmm, our backs are on fire!" and the man replying "Didn't we use the sunscreen on our backs too?" They conclude they "must have missed a spot," and the man offers to check. The joke is in the final panel where a buxom woman is revealed standing behind them, implying the real reason the men's sunscreen application was inadequate -- they were distracted by looking at her instead of properly applying sunscreen to each other's backs. It's a gag about how easily people (stereotypically men) can be distracted by physical attraction, leading to practical consequences like a painful sunburn.