candy
Explanation
This comic is a fairy-tale parody in which a witch tries to lure children into her candy house, but the children turn out to be disappointingly savvy modern consumers.
The witch, standing outside her gingerbread house in a dark forest, calls out to the children to "come into my house of candy." When the children ask what kind of candy, the witch lists off-brand or generic options: "black licorice, Turkish delight, lemon drops, those chalky heart things." The children are unimpressed and ask if she has Reese's, Harry Potter jelly beans, or other name-brand candy. The witch admits "No, I have the classics," and one child declares "Forget it, we're gonna get murdered by a witch with name-brand candy." The witch, defeated, calls after them: "Come back! Please! I have raisin bottles!" before the final panel shows her slumped against her house as a caption reads "You deserve your struggle."
The joke is a collision between the fairy-tale trope of the candy house (from Hansel and Gretel) and modern consumer expectations. The witch's candy selection reads like a grandmother's candy dish -- old-fashioned, unpopular sweets that no child actually wants. The children's refusal to be lured isn't because they're wise to the danger, but because the candy isn't good enough. They'd apparently be willing to walk into a death trap as long as the brand-name candy was right. The final line, "You deserve your struggle," is a darkly funny judgment on the witch for not keeping up with the times. Weiner is satirizing both consumer culture and the idea that even fairy-tale villainy requires modern marketing savvy.