Explain SMBC — the wiki for Saturday Morning Breakfast Cereal

challenge

2023-08-23 View on smbc-comics.com → 1 revision
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challenge
Votey panel for challenge
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Explanation

This comic is split into two panels. The top panel shows a wild-eyed, shirtless content creator shouting into a camera: "Welcome to Day 8 of the Bean Challenge where I see if I can eat 83 cans of beans every day as long as possible thank you to my millions of fans please like and subscribe." The banner behind him reads "BEAN CHALLENGE."

The bottom panel cuts to a "Content Creators Roundtable" where a moderator tells the panel: "The key to making it online is to find your voice." One of the panelists is labeled "Bean Guy."

The joke satirizes the content creator economy and the vague, aspirational advice that gets dispensed at industry panels and conferences. "Find your voice" is the kind of meaningless platitude that gets repeated endlessly in creative and entrepreneurial circles -- as if success is simply a matter of authentic self-expression. The comic then shows what "finding your voice" actually looks like in the attention economy: a man destroying his body by eating 83 cans of beans a day while begging for likes and subscribes.

The humor is sharpened by Bean Guy's inclusion on a prestigious-looking roundtable alongside other creators, suggesting he's achieved genuine success and industry respect through his grotesque stunt. The advice to "find your voice" takes on an absurd double meaning -- his "voice" isn't a unique artistic perspective but rather an increasingly desperate willingness to do something nobody else would do. The comic captures how the economics of online attention reward extremity and self-destruction over craft, and how the industry then retroactively dignifies this with language borrowed from the arts.

View History (1) Original Comic