coffee-style
Explanation
The Joke
The comic is titled "Know Your Coffee Styles" and presents a grid of four coffee types in the style of an educational infographic. The first three are real: French coffee (dark-roasted, served with milk), Turkish coffee (made strong, grounds left in cup), and Vietnamese coffee (strong espresso, sweetened condensed milk, over ice). Each is depicted with a realistic illustration of the beverage. The fourth entry is "Scottish" coffee, described as "boiled in sheep's stomach, battered, fried" -- and the illustration shows what appears to be a deep-fried haggis-like ball rather than anything resembling a beverage.
The Humor
The joke works by establishing a pattern of legitimate coffee knowledge and then breaking it with an absurd entry that applies Scottish culinary stereotypes to coffee. Scotland is famously associated with haggis (a dish cooked in a sheep's stomach) and with deep-frying everything (the deep-fried Mars bar being a well-known example). The comic takes these stereotypes and applies them to coffee, imagining that Scotland would prepare coffee the same way it prepares everything else: boiled in offal and battered. The humor comes from the deadpan presentation -- the "Scottish" entry is formatted identically to the real ones, as if this is a perfectly normal coffee preparation method.
References
The comic references the Scottish dish haggis (traditionally cooked in a sheep's stomach) and Scotland's cultural association with deep-fried foods, particularly the infamous deep-fried Mars bar that originated in Scottish chip shops in the 1990s.