jerk-society
Explanation
The Joke
A man complains: "God, I swear it's like there's a jerk society trying to get me." Another person responds: "I think that's just a problem with subjective analysis" — explaining that we all think we're above average, observing known jerks, but nobody thinks of themselves as a jerk. The first man says "Huh, I never thought of it that way," apparently accepting the insight. He then excuses himself for "a meeting." The final panel reveals there literally is a "Jerk Society" — a formal organization holding a meeting where they resolve to invite him to a dinner party at the last minute, then schedule it for when he can't make it.
The Humor
The comic uses a classic bait-and-switch structure. The middle panels set up what appears to be a thoughtful observation about cognitive bias — the well-known psychological phenomenon where most people rate themselves as above average, meaning jerks don't know they're jerks. This seems like the "smart" SMBC explanation. But the punchline reveals that no, in this case the man's paranoia was completely justified: there really is an organized society of jerks deliberately tormenting him. The specific form of their jerkishness — inviting someone to a party at the last minute and then scheduling it for when they can't come — is hilariously petty and mundane for a secret society, making the conspiracy feel both absurd and painfully relatable.