jiffy
Explanation
The Joke
A group of people are walking and talking, and one of them declares: "Of course it's pronounced 'JIF.' It's spelled J-I-F. JPEG Interchange Format. A rarely used image compression format that was more popular in the 1990s. Why the hell do people keep fighting about it?"
The Humor
The comic takes the infamous "GIF vs. JIF" pronunciation debate — one of the internet's most enduring and pointless arguments — and pulls a bait-and-switch. The speaker appears to be weighing in on the GIF pronunciation controversy, but is actually talking about a completely different file format: JFIF (JPEG File Interchange Format), which really does exist and really is spelled with letters that could be abbreviated as "JIF."
The joke works because the speaker is both right and wrong simultaneously. They're correct that there is a format legitimately pronounced "JIF" — but they've missed the actual debate entirely, which is about the GIF (Graphics Interchange Format). Their exasperation about why people keep fighting about it is ironic because they don't even realize which format the fight is about. The comic satirizes how internet arguments often involve people talking past each other, confidently asserting positions based on slightly wrong premises.