like-family
Explanation
This comic satirizes the corporate cliche of telling employees "we're like family here."
In the first panel, a boss stands on a stage addressing employees: "I don't know about other companies, but here, we're not employees and employers. We are like FAMILY!" The word "family" is emphasized in bold italics.
The second panel, labeled "Earlier," reveals what "like family" actually means at this company. The same boss (now revealed to be a father) tells a child: "Billy, you're fired." Billy protests: "But Dad--" The father coldly responds: "Empty your bunk bed. I want you out by end of day."
The joke works on two levels. First, it takes the corporate "we're like family" rhetoric and inverts it: instead of the company being warm like a family, the family is cold and corporate like a workplace. The father fires his own son and tells him to vacate his bunk bed as if evicting an employee from their desk.
Second, it highlights the fundamental dishonesty of the "we're like family" line. Companies that use this phrase are typically trying to extract extra loyalty and labor from employees by invoking familial bonds, while still retaining the power to fire people at will. The comic exposes this by showing that if a family actually operated like such a company, it would be dystopian and absurd -- a father coldly terminating his child with corporate HR language.