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Explanation
The Joke
A bald man finds himself in Hell and is greeted by a devil who asks, "So, you didn't like the packaging, eh?" The caption below explains: "The lowest level of perdition is reserved for people who leave 1-star product reviews that aren't in reference to the product itself." The man has been damned to the worst circle of Hell not for any traditional sin, but for the incredibly common and annoying practice of giving a product a terrible review because of shipping damage, slow delivery, or other packaging-related complaints that have nothing to do with the quality of the product.
The Humor
The joke taps into a universal frustration shared by anyone who reads online product reviews. Countless 1-star reviews on sites like Amazon say things like "the item arrived in a damaged box" or "delivery took too long" rather than commenting on whether the product itself is any good. By placing this offense in the lowest level of Hell -- echoing Dante's Inferno, where the worst sinners are placed in the deepest circles -- Weinersmith humorously elevates this petty modern annoyance to the level of ultimate damnation. The comedy lies in the absurd disproportion between the "crime" (a misplaced product review) and the "punishment" (eternal torment in the deepest pit of Hell).
References
The structure of Hell having "levels" with the worst sinners at the bottom is a reference to Dante Alighieri's Inferno, the first part of his Divine Comedy, where Hell is depicted as nine concentric circles with increasingly severe punishments.