pig
Explanation
The comic shows two panels with a meat counter displaying sausages. In the top panel, a sign reads "USES EVERY PART OF THE PIG: $1/lb" and a customer says "Gross." In the bottom panel, the same product is labeled "USES EVERY PART OF THE PIG: $20/lb" and the same customer now says "So healthy and sustainable!"
The joke satirizes consumer psychology and food marketing. The exact same product -- meat that uses every part of the pig -- is perceived completely differently based on its price. When it's cheap ($1/lb), people assume it's disgusting, low-quality processed food (think cheap hot dogs). When it's expensive ($20/lb), the same concept is rebranded as artisanal, sustainable, nose-to-tail dining -- a practice celebrated in upscale food culture. The comic highlights the irony that our perception of food quality is often driven more by price and marketing than by what the product actually is.