Explain SMBC — the wiki for Saturday Morning Breakfast Cereal

The Science Paper

2016-09-19 View on smbc-comics.com → 1 revision
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Explanation

The Joke

The comic shows what a scientific paper actually says versus what the media reports about it. The paper's actual conclusion is something narrow and hedged ("We observed a statistically significant correlation in a small sample under controlled conditions, which may warrant further investigation"). The news headline is something dramatic and absolute ("SCIENTISTS PROVE COFFEE CURES CANCER").

The Humor

This is a comic about the science communication pipeline and how it systematically distorts research findings. At each stage — from paper to press release to journalist to headline — nuance is stripped away and certainty is inflated. The result is that the public's understanding of science is based on headlines that bear little resemblance to the actual research.

The humor is in the specificity: anyone who has read both a scientific paper and the news coverage of that paper will recognize this exact pattern. It's not an exaggeration — it's basically a documentary.

Context

The replication crisis in science (where many published findings fail to replicate) has made this problem even more relevant. Weinersmith, who is deeply embedded in the science community (his wife Kelly is a parasitologist and they co-authored the popular science book Soonish), returns to science communication failures frequently in SMBC.

View History (1) Original Comic