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social-media-2

2023-07-25 View on smbc-comics.com → 1 revision
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social-media-2
Votey panel for social-media-2
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Explanation

This comic explores the idea of what it would take to make people genuinely want to be on social media. In the first panel, someone asks: "So why do you want to work in social media?" A figure (seemingly a tech executive or developer) responds: "Well, when the robots take over in 5 to 15 years, there will be a maximum of fuss that requires maximum human attention."

The second panel continues: "But not just any human attention. You also need to be comprehensible. You need humans researching each other to find personal information to maximize the experience of harassment." In the third panel, the executive concludes: "We don't just collect data. We also need to dramatize attention to bring robots revenue in the form of..." Someone interjects: "There are limits!"

The comic satirizes social media companies by imagining a darkly honest job interview where the real purpose of social media is laid bare. Rather than the usual corporate language about "connecting people" or "building communities," the interviewer describes social media's actual function: maximizing engagement through conflict and harassment, collecting personal data, and generating revenue -- all in service of an eventual robot/AI takeover. The joke works because each escalation sounds absurd but maps uncomfortably well onto real criticisms of social media platforms.

View History (1) Original Comic