Explain SMBC — the wiki for Saturday Morning Breakfast Cereal

the-media

2023-05-08 View on smbc-comics.com → 1 revision
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the-media
Votey panel for the-media
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Explanation

This comic is structured as a letter/rant about "the media." A character addresses the media directly: "Dear the media, why do you only cover disasters and tragedies? Why not important things that matter?" The response comes in several panels explaining the cycle:

The media will demand more serious, substantive coverage "right up until the moment an important story is followed by something at various points" and viewers switch to a "listicle about celebrity bowel movements." The average consumer will "watch 6 hours of the most exotic, inflammatory, vicious, decontextualized content" and then "complain that despicable news media is supposedly not covering something."

The public, yelling at news coverage, is shown saying "I'm watching 8 hours of batched or combed [content] and I'm going to yell at the mirror for showing me too ugly." Someone responds "Fuck you, sincerely, the media."

The final panel shows a character saying: "Sorry, I lost. Focus for a sec, there's something you definitely want to see. You won't BELIEVE how outrageous this segment is. Tune in to find out how much more terrible this time life will be!"

The comic satirizes the circular blame game between media consumers and media producers. People claim to want serious, substantive journalism, but their actual viewing habits consistently reward sensationalized, inflammatory content. The media gives people what they click on, people complain about what the media gives them, and neither side is willing to break the cycle. The final panel is the darkest joke: even the media's own self-aware rant about this dynamic immediately devolves back into clickbait sensationalism, because that's what works. It's a commentary on the fundamental tension between what audiences say they want and what they actually consume.

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