Explain SMBC — the wiki for Saturday Morning Breakfast Cereal

google

2019-08-17 View on smbc-comics.com → 1 revision
google
Votey panel for google
This explanation is incomplete or may contain errors. It was generated by AI and has not yet been reviewed by a human editor.

Explanation

The Joke

A speaker at what appears to be a tech conference or company presentation begins by telling the audience they are going to see "the scariest part of the future" and asks them to "see where the magic happens." An audience member asks "What are those?" referring to something, and the speaker responds that there is no such thing as artificial intelligence -- rather, "you will see a Google campus full of people, and we use drawing tools to plan our algorithms."

The presentation continues to devolve: the speaker reveals that Google's stock is overpriced ("your stock is depressed because Google is overvalued"), that their technology is basically mundane drawing and manual labor, and that the "data center workers" are miserable. When confronted about this, the speaker reframes it positively. Throughout the comic, the audience grows increasingly hostile, shouting "They hate us!" The speaker insists things are fine, and at the very end, someone asks about the cafeteria, and the speaker assures them "Yes, the cats there work better" -- implying that even the company cafeteria is run by cats rather than any sophisticated system.

The Humor

The comic satirizes the mystique surrounding big tech companies, particularly Google, by imagining a scenario where the curtain is pulled back to reveal that all the impressive-sounding technology is actually just people doing mundane work with basic tools. It plays on the gap between how tech companies market themselves (as magical, AI-driven operations) and what might be a more pedestrian reality. The escalating hostility of the audience as each layer of illusion is stripped away adds to the comedy, as does the speaker's persistent attempts to spin everything positively even as the truth becomes increasingly unflattering.

References

The comic parodies the culture of Silicon Valley tech presentations and specifically references Google's reputation for impressive campuses, employee perks (like famous cafeterias), and claims about artificial intelligence capabilities.

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