The Son
Explanation
This comic sets up an Indiana-Jones-style archaeological discovery scene and then delivers a product-placement punchline.
In the first panel, two explorers are in what appears to be a cave or ancient site. One exclaims, "My God, this is it!" The other confirms: "This is where the Son of God met his end." The first asks, "Do you know what this means?" -- building dramatic tension around a world-changing religious and historical discovery.
The punchline is the reveal in the second panel: instead of some profound theological or archaeological revelation, we see a bottle of bourbon labeled "Christ, That's Good Bourbon! Barrel-Aged in the True Cross." The entire "discovery" was just a setup for an irreverent whiskey advertisement. The phrase "Son of God met his end" refers to the cross, which has now been repurposed as a bourbon barrel.
The joke operates on multiple levels of sacrilege: using a holy relic for alcohol production, turning a moment of religious significance into crass commercialism, and the brand name being a blasphemous exclamation. It satirizes how consumer culture can commodify absolutely anything, even the most sacred objects and events.